Facebook is an extremely popular social media platform that offers various marketing opportunities for all types of businesses. Be it a new company or a multinational operating since decades, the promotional opportunities are endless. Companies can promote their products and services through different marketing tools available in Facebook. Due to the ease of business offered by Facebook, and user friendly interface and features, businesses and individuals use this social media platform for different purposes. However, the tool has some downsides as well. Every person or company utilizing this tool should be aware of the positive as well as the negative aspects of utilizing Facebook. If you wish to base your dissertation on Social Media giant, here are five dissertation topics on Facebook:
How Facebook Helps In Determining Target Audience for Businesses
Research Aim: For businesses, it is extremely necessary that they identify their target audience in accordance with the product or service they are offering. This means that they have to be aware of the fact as to who is interested in their product, so that they can target the same audience with their advertisements. On Facebook the advertising tool can itself recommend the right audience based on their previous searches, and interests. Thus, this research will help companies in identifying the right target audience for their products and/or services on Facebook, and will also help them in increasing their sales.
Facebook – Building Effective and Smart Marketing Strategies for Companies
Research Aim: Companies working on building smart and effective marketing strategies should consider social media tools. They are the most popular and most effective marketing tools in the industry today. They should make sure that the best practices are adopted in order to develop the most accurate marketing strategy. Including Facebook in the marketing strategy will help the company to increase their outreach. This research will talk about reasons why Facebook should be included in marketing strategies and how the tool helps companies in reaching out to the right people. Furthermore, the study will also explain as to how effective marketing strategies should be built.
Critical Analysis of Facebook as a Loyalty Building Tool
Research Aim: Facebook, with the increased use of this social media in marketing, is regarded as one of the most successful tool in today’s world to build brand loyalty. This is due to the fact that the companies can get in touch with their customers whenever they want, customers can launch a complaint whenever they feel that the company’s quality is decreasing, and so on. Thus, when companies go one on one with their customers, it builds the customers’ confidence and they become loyal to the brand/product. They realize that the company cares about them, and values their opinions and feedback. Thus, the ease of communication plays a huge role in building loyalty. This research will investigate as to how Facebook builds brand loyalty, how successful it is and how customers and companies perceive this tool as a means to build loyalty.
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Privacy in the World of Facebook – A Myth or Reality?
Research Aim: Like all other social media channels, Facebook is also subjected to privacy concerns and issues. If rumors are to be believed, the company is selling data to different companies for various purposes. This research will talk about whether the privacy of users is protected by Facebook or not. Different instances will be evaluated, according to which results will be drawn. The study will conclude by stating whether Facebook respects its users privacy or not, and if it does not, to what extent is users’ data at risk.
Facebook and Employment: Does it Help?
Research Aim: Facebook is used for a variety of purposes, and seeking employment is one of them. The platform offers creation of groups where job advertisements are posted, through which job seekers apply for different positions. These groups are extremely helpful, and help people in securing the best job for themselves. Not only full time jobs, people also advertise for freelancers or part-time positions, and they get the right candidate through Facebook. This research will talk about all such instances, and how Facebook plays a huge role in providing employment opportunities to people who are jobless and seeking employment.
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