Twitter being one of the most popular and widely used social media platform offers different benefits to different people. For individuals, twitter serves as an entertainment platform, offers latest news on current affairs and helps them stay connected with their loved ones. However, what differentiates this platform from others is the tweet character limit. Your message/tweet should not exceed 280 characters or else it will not be published. You can reach out directly to companies or individuals through a single tweet, and they will get back to you instantly.
Furthermore, Twitter helps all types of companies promote their business, be it a product or a service, acts as a communication tool between them and their customers and also helps them get instant feedback on their products/services, so that they can improve. If you wish to base your dissertation on Social Media giant twitter, here are five dissertation topics on twitter to help you understand the marketing benefits of this social media tool.
Twitter – Does It Help Companies To Attract and Retain Customers?
Research Aim: Being a popular social media tool, used by millions of people throughout the world, it is commonly assumed that utilizing this platform will help companies increase their customer base. However, this is not entirely true. There are instances where companies do not generate the required amount of demand, and in some cases the marketing strategy backfires, and the company suffers losses instead of profits. Thus, this study will investigate the various ways through which companies can successfully attract and retain customers.
Research Aim: A lot of businesses utilize social media in order to repair their damaged public image; however, little do they know that social media is not solely responsible for building a damaged public image. Social media is a very sensitive tool which should be used with utmost care. There have been cases where companies have lost their reputation due to social media, and some companies have built a positive image through it. Twitter can help companies build a positive image and repair their public image only if they openly and honestly accept their mistake (if any), or talk about the scandal without any hesitation. Dodging questions on social media regarding the scandal or avoiding them creates a negative impact. This study will talk about similar ways through which companies can build or improve their public image.
A Study On The Effects Of Celebrity Endorsements On Twitter
Research Aim: Celebrity endorsements are known as one of the most effective ways of marketing a product or a service. Thus, companies expect the same result on twitter, as well. There are chances that the company might experience increased sales when celebrities endorse their product; however, if twitter users do not find the endorsement interesting, the results are adverse. Thus, when planning a strategy for twitter, companies should be aware that traditional marketing strategies may not reap the same benefits on social media. This study will investigate as to how successful celebrity endorsements have been on twitter, and what steps do companies have to take to make this strategy better and profitable for them.
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Twitter Marketing Strategies: Which Strategies Should Be Used To Promote Business
Research Aim: When planning social media marketing, it is essential that companies list down the strategies that they are planning to implement and then evaluate which one will be the best. This means that the marketing department of the company will have to investigate which strategies will be successful for the business. A proper checklist should be prepared in accordance to the desired results of the strategy, whether it is an image improving strategy, enhancing sale strategy, increasing customer base strategy, launching/relaunching a product or any other strategy. A proper investigation and analysis will help the company in deciding which strategy will best suit the business.
Is Twitter Trend a Reflection Of Regular Purchasing Behavior?
Research Aim: Actual purchasing behavior depends on a lot of factors. Customers evaluate the company, its past performance, its offerings and the quality of the product or service. A lot of companies believe that the trend on twitter reflects the actual purchasing behavior, which is not always the case. The twitter trend might be positive, whereas, the actual purchasing behavior might be stagnant. A lot depends on the engagement on social media, and the quality of the product that is being offered. This research will talk about how companies can successfully influence the actual purchasing behavior through twitter.
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