HSA525 – Assignment 1: SWOT Analysis

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HSA525 – Assignment 1: SWOT Analysis

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HSA525 – Assignment 1: SWOT Analysis
Assignment 1: SWOT Analysis   
Due Week 3 and worth 200 points   
What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a
situation analysis. The acronym SWOT stands for the following factors:  
Strengths – internal factors that leverage organizational performance  
Weaknesses – internal factors that will affect the health care organization (cost, quality,
etc.)  
Opportunities – external factors that improve initiatives for the organization  
Threats – external factors that could negatively affect organizational performance  
The SWOT analysis should match the organization’s resources and capabilities to the
competitive environment in which it operates. The analysis should help guide the organization’s
formulation and selection of strategy. The SWOT analysis framework is often represented in a 2
x 2 matrix. (See template below.) Strengths and weaknesses are internal to the company and
can be directly managed by it, while opportunities and threats are external (meaning the
company can only anticipate and react to them).  
Using the health care companies selected in Week 1, create a slide presentation with no more
than 12 slides (with bullets) and note pages that include the following (Note: Use the bullets
below to help you structure your presentation): 
 The first slides should introduce your companies and why you chose them. 
 Include your completed SWOT diagrams (one for each company).  
 Include a comparison of each company’s SWOT.  
 Identify a minimum of three factors that affect each firm’s environment. You must
include the internal and external environments (e.g., resources, market, competitors,
geographical, global) in each factor. Rate the top two concerns, based on your
professional experience.     
 Assess and provide recommendations that will:  
1. enhance the strengths,  
2. minimize the weaknesses,  
3. maximize the opportunities, and  
4. overcome the threats.  
HSA525 – Assignment 1: SWOT Analysis
 Assume you are meeting with your internal or external stakeholders. Create a
Stakeholders Recommendation in which you:   
 Summarize your SWOT analysis to the stakeholder selected.   
 Provide short-term recommendations.    
 Include two or more references to support your rationale.   
Extra Credit (15 points): You may earn up to 15 points of extra credit for submitting a slide
presentation that includes either a voice or video recording in which you present your SWOT
analysis. (This is in addition to submitting original deliverable requirements.)   
 Strengths  Weaknesses 
Opportunities  Threats 
Grading for this assignment will be based on answer quality, logic / organization of the
presentation, and language and writing skills, using the following rubric.  
Points: 200 Assignment 1: SWOT Analysis  
Criteria   Unacceptable  
Below 70% F  
Fair  
70-79% C  
Proficient  
80-89% B  
Exemplary  
90-100% A  
1. Introduce
your
companies and
what
specifically
drew you to
them.
Weight 10%
Did not submit or
did not introduce
companies.
Partially
introduced
companies and
what drew you
to them.
Satisfactorily
introduced
companies and
what drew you to
them.
Thoroughly
introduced
companies and
what drew you to
them.
HSA525 – Assignment 1: SWOT Analysis
2. Include
SWOT
diagrams.   
Weight: 10%   
Did not submit
SWOT diagrams
or submitted
incomplete
SWOT
diagrams.  
Partially
completed the
SWOT
diagrams.  
Satisfactorily
completed the
SWOT
diagrams.  
Thoroughly
completed the
SWOT diagrams.  
3. Include
SWOT
comparison. 
Weight: 10% 
Did not submit or
submitted
incomplete
SWOT
comparison.  
Partially
completed the
SWOT
comparison.  
Satisfactorily
completed the
SWOT
comparison.  
Thoroughly
completed the
SWOT
comparison.  
4. Identify a
minimum of
five factors that
affect the firm’s
environment.   
Weight: 15%  
Did not submit or
incompletely
identified a
minimum of five
factors that affect
the firm’s
environment. Did
not submit or
incompletely
included the
internal and
external
environments in
each factor. Did
not or
incompletely
rated the top two
concerns based
on your
professional
experience.     
Partially
identified a
minimum of five
factors that
affect the firm’s
environment.
Partially
included the
internal and
external
environments in
each factor.
Partially rated
the top two
concerns based
on your
professional
experience.       
Satisfactorily
identified a
minimum of five
factors that affect
the firm’s
environment.
Satisfactorily
included the
internal and
external
environments in
each factor.
Satisfactorily
rated the top two
concerns based
on your
professional
experience.       
Thoroughly
identified a
minimum of five
factors that affect
the firm’s
environment.
Thoroughly
included the
internal and
external
environments in
each factor.
Thoroughly rated
the top two
concerns based on
your professional
experience.        
4. Assess and
provide
recommendations
that will
enhance the
strengths,
minimize the
weaknesses,
maximize the
opportunities,
and overcome
the threats of
the
company.   
Weight: 20%  
Did not submit or
incompletely
assessed and
provided
recommendations
that will
enhance the
strengths,
minimize the
weaknesses,
maximize the
opportunities,
and overcome
the threats of the
company.  
Partially
assessed and
provided
recommendations
that will
enhance the
strengths,
minimize the
weaknesses,
maximize the
opportunities,
and overcome
the threats of
the company.  
Satisfactorily
assessed and
provided
recommendations
that will
enhance the
strengths,
minimize the
weaknesses,
maximize the
opportunities,
and overcome
the threats of the
company.  
Thoroughly
assessed and
provided
recommendations
that will enhance
the strengths,
minimize the
weaknesses,
maximize the
opportunities, and
overcome the
threats of the
company.  
HSA525 – Assignment 1: SWOT Analysis
5. Create a
Stakeholders
Recommendation
in which
you summarize
your SWOT
analysis to the
stakeholder
selected and
provide three
recommendations.
  
  
Weight: 20%  
Did not submit or
incompletely
created a
Stakeholders
Recommendation
in which you
summarized your
SWOT analysis
to the
stakeholder
selected and did
not submit or
incompletely
provided three
recommendations.

Partially
created a
Stakeholders
Recommendation
in which
you summarize
your SWOT
analysis to the
stakeholder
selected and
partially
provided three
recommendations.

Satisfactorily
created a
Stakeholders
Recommendation
in which you
summarize your
SWOT analysis
to the
stakeholder
selected and
satisfactorily
provided three
recommendations.

Thoroughly created
a Stakeholders
Recommendation in
which you
summarize your
SWOT analysis to
the stakeholder
selected and
thoroughly provided
three
recommendations.  
6. Include two
or more
references.  
Weight: 5%   
Did not provide
references.  
Did not meet
the required
number of
references;
some or all
references are
poor-quality
choices.  
Met number of
required
references; all
references are
high-quality
choices.  
Exceeded number
of required
references; all
references are
high-quality
choices.  
7. Clarity,
writing
mechanics,
and formatting
requirements  
Weight: 10%  
More than six
errors in
mechanics
present. APA not
attempted.
Five to six
errors in
mechanics
present. APA
citation is
attempted but
not accurate.
Three to four
errors
present. APA is
mostly correct.
Zero to two errors
present. APA is
correct.

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