MARKETING STRATEGY ASSIGNMENT 2
Using the country analysis you conducted, you will then complete a piece where you are asked to develop the outline global marketing strategy to that country, for an Irish or UK SME of your choice from an indicative product list. This will include (although not exclusively):
Justifying the opportunity in the country for your chosen SME (you may need additional research at this stage).
Develop actionable, realistic, measurable international marketing objectives, which are directly in line with the research results. These should be adequately justified.
Design an outline international marketing strategy aimed at achieving the set objectives. In the report, creativity, realism and precision will be rewarded.
Outline the product modifications (if any), pricing, promotion and distribution decisions along with the key challenges to global expansion for the SME in this market
(It is suggested that an analysis of the information uncovered (for example, building on your PESTLE and a SWOT may be warranted).