Social media content

UK Best Essay Writing

Social media content

Social media content

QueryClick (http://uk.queryclick.com/en/) are a leading independent digital marketing consultancy founded in 2008 to challenge traditional advertising agency models servicing large brands. Together, QueryClick and Heriot Watt University have developed a digital marketing assignment which will enable you to develop and display digital marketing knowledge that is valued by employers. The brief is to design and critically evaluate a social media content plan that will achieve the following SMART consumer engagement outcomes for a leading online UK-based outdoor activewear retailer (i.e such as Tiso, Mountain Warehouse or Trespass). Specifically: • To increase the number of referrals from owned social media to the retailer’s website from currently 150 to 300 over the course of one week. You are asked to create a plan that involves and integrates two social media channels.

below are the headings that need to be addressed. This report also requires research on the chosen brand out of the 3 listed above.

1. Using Social Impact Theory: Content/criticality, relevance, accuracy and use of citation (Academic and Industry) 2.1 Proposed Content Plan for Two Social Media Channels: Relevance and accuracy 2.2 Example Post(s) for Engagement: Relevance and Creativity 2.3 Critical Assessment of Content Strategy: Content/criticality, relevance, accuracy and use of citation (Academic and Industry) 3.1 Key Analytics: Relevance and accuracy 3.2 Tweaks to Content Plan: Content (application of theory), Relevance and Accuracy 3.3 Risks of Content Tweaks : Content/criticality, relevance, accuracy and use of citation (Academic and industry) 4. REFERENCES: Accurate Harvard style citation of MIN 10 appropriate academic references. No Bibliography needed 5. APPENDIX: Misuse will result in a potential reduction of 5 marks.

WhatsApp Chat on WhatsApp